An email was circulated around college advertising that Waterstones in Leeds City Centre was looking for a temporary window display and were interesting in seeing samples of work. Me and Andy sent our work over we were chosen to be given the brief:
“ Ideally we'd like the window in at least 10 days before the event, so by around the 13th? I'm not sure if you guys want to make the posters for the window or props (or both!) but there's two banner boards, 1 is 60"x40" and the other is 60"x20". There's space on the side of the wall for another 60"x20" banner poster. You pretty much have free design range (obviously shop friendly!) but a design around books in general and the joy of reading would be a good place to start. If you have a look at World Book Night's website that could give you a flavour of the message and provide some inspiration! http://www.worldbooknight.org/ Maybe something around a night / moon theme? I'll pop in a showcard to say that you guys designed our window and the names of the artists.”
A night/moon theme was suggested and we quickly developed the idea of using the owl - a symbol of wisdom, a nocturnal creature and an icon that represents leeds. We had a huge area to cover across 3 posters and so we decided to expand the theme to depict a night forest. This would require a darker colour palette than we normally use, and a combination of animals and environment to make a belivable scene.
The deadline was tight, and as we were in different locations over Easter we split the task right down the middle. Andy set to work producing animals and I created pieces of the environment, producing different tree variations we could alternate:
andy produced animals in the same geometric style:
Here was the first poster design we submitted:
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