Nescafe Azera // Initial ideas and product innovations

In seeking out a new packaging/distribution format that could disrupt the instant coffee market, we looked at existing alternative packaging and clever designs within the coffee market.

This solution uses packaging as the delivery method, allowing you to pour boiling water directly into the bag to make coffee. While impressive, we found that the pack cannot be refilled and so does little to help make coffee packaging more environmentally friendly. 

This collectable mug from starbucks caught our eye, as when it is reversed it looks like the mug is full. This kind of product celebrates coffee culture and rewards brand loyalty. 

We explored a number of ideas at this stage, focusing on the keywords of the brief to seek solutions that either sped up the time it takes to pour coffee, or provides a novel solution that stands out against competition. We looked at both methods in our brainstorm. Some wacky ideas came out at this stage but it was helpful to get our minds working on a viable solution.

Some early ideas included:
- a funnel that pours multiple cups of coffee simultaneously e.g. in an office environment.
- A plastic spoon with coffee in that you mix into boiling water
- A coaster with coffee in that you use and then put your drink on
- A sort of pepper grinder for coffee