DAY 1 - Investigation
Today we wanted to gain as broad a knowledge around Pledge as we could. To do this, we conducted a series of 10 minute sprints to investigate the following initial topics:
1.Competitors (Design)
2. Competitors (Function)
3. Pledge's Vision
4. Experimental Websites
5. Usability and User interface
6. Pledge Website (Content)
7. Pledge Music Structure
After some initial discussion, we trimmed this list down to:
1. Competitors - Who are they?
2. Pledge's Vision
3. Experimental Web Design
4. Usability in Web
5. Problems with pledge
6. Crowdfunding competitors - How do they communicate their ideas
1. Competitors - Who are they?
Kickstarter
Broader focus, allows different projects e.g. art, comics and design.
Most popular corwdfund site
Everything must be a project with a clear end.
Songkick Detour (For live music events)
Sell gig tickets - If enough are sold the event goes ahead.
Crowdhoster
Pledgup
Crowdfunder.co.uk
Small Knot (Focus on projects in your community)
(Uses a sash to indicate successful project)
2. Pledge's Vision
The way Pledge describes itself on the website:
The most creative and exciting way to get your music to your fans
A team that will guide you through the process.
You invest in the future of music
If you don't see your favorite artist on pledge, contact them
Invite your fans into your journey
Each project is personally assessed by a team member.
Partnerships with major players
iTunes for the superfan
Wiki:
Encourages Charity
Deosn't retain any rights
Absorbs all processing costs
Wide range of exclusive content
Doesn't change
Interviews:
Online direct-to-fan music platform
Facilitates musicians reaching out to their fanbase to pre-sell, market and distribute music projects including recordings, music videos and concerts.
Spinal Tap - "You can't promote something that doesn't exist."... Well now you can.
3. Experimental Web Design
Qualities:
Totaliser to show progress
Reward for milestone backer
Different size content boxes
Large Background image
Moving images on top
Large carousel
Animation on scroll
gif as rollover image
4. Usability in Web
Netflix categories -> don't have to know what you want
Mixlr iconography
Tooltips to give info to content boxes.
Intro video/ animation
Tag colours
different types of music
Stream - recommendations
What are my friends pledging
People who backed this also backed this.
Home page portion of full site
5. Problems with pledge
Ugly colours
Gradients
Bad type
Should use full bleed images and boxes that reach the edges
Too crowded
Not clear enough
Scroll glitch
Not a lot of projects on the front page
Social brand inconsistancy
Too much copy on many pages - could be simplified
Profile pages could be simplified
Tiny bottom nav
High q photos needed
Press should be in contact page
More images
Removal of dated trends
boxed in
mobile site could be simpler
Needs categorisation
6. Crowdfunding competitors - How do they communicate their ideas
Crowdfunder.co.uk
"Connect projects to communities"
About
Video - success stories
Explanation
Add your project - one easy button
Kickstarter:
What is it - first nav option
Seven bullet point explanation
Quotes from people who like the site
Large images
Indiegogo:
The world's funding platform.
Fund what matters to you
4 main points:
-Raise money
-Campaign
-Global exposure
-Get inspired
Songkick Detour:
Bring bands to _____
Here's how it works:
1. Pledge
2. Guarantee
3. Get tickets
Last.fm:
Use of tags
Similar artists
We think you'd like...
Twitter Music:
Full images
big images of happy people
No comments:
Post a Comment