Pledge music is a company that facilitates crowd funding for musicians to allow them to finance the recording and production of their music. This allows users to be part of the creation of the album. In exchange for pledging money to the artist, they receive constant updates throughout the campaign and an eventual reward which is dependant on the amount pledged. This aims to involve fans more transparently in the ‘music industry’, altering the fan-musician relationship in a way that hopes to bring them closer together for mutual benefit.
Concise Brief:
Help pledge to realise its full potential by updating its design and usability, allowing it to compete more effectively in the digital market.
Brief:
Use design to help Pledge Music become a thriving modern solution to the necessity of record labels within the music industry. its full potential is to allow musicians to independently release music, funded instead by their own fans.To do this we need to vastly improve its design and usability, allowing it to compete more effectively in this market. Competitors in the field, such as kickstarter, are much more design orientated, and this could be a barrier for potential new users. Clarity is key, and pledge could be doing more to better communicate its model to both artists and fans.
Concept:
Create a user-friendly interface for pledge that uses simple, clear design. There should be a particular focus on mobile users and the ways that pledge can communicate their model clearly to users.
Tone of Voice:
Clear
Friendly
Welcoming
Influences:
Kickstarter
Mixlr
Mixcloud
Twitter Music
Hype Machine
Soundcloud
For this project, we will be using an adaptation of the Google Design Sprint, which is used by the company to find solutions to product design challenges. This format has been altered to better suit graphic design. I used this methodology successfully earlier in the year and liked how efficient it was at creating comprehensive, considered and fast solutions to a design brief.
Starting on Tuesday, we will conduct thorough investigation into the function and context of the Pledge Music service. The aim of this stage is to gather as broad a base of knowledge as we can in order to best understand the design problem.
On Wednesday we will rapidly generate ideas, producing as many solutions to these identified specific design problems as we can. Using a range of sprint exercises on paper, we will be able to choose from the selection of solutions and even combine ideas to produce results we are happy to develop further.
On Thursday we will concentrate on fleshing out the agreed concepts and making them the most considered solutions, matching our user stories. At the end of the day, we will have to decide whether to bring two competing ideas forward to mock-up stage or to concentrate efforts on just one.
On Friday we will produce a rough prototype which can be tested after the weekend. This would present the discussed concepts in a visual way that would indicate how the final product would look without being too precious about the details.
The following week will start with a crit of the prototype, aiming to collect as much actionable feedback as we can. The rest of the week will be a less structured developement of the product from a rough draft to a polished final solution.
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