Elmwood // Contextualisation Submission Boards

One of the big pieces of advice from the interim crit was to contextualise the brand, and indicate the types of practical outcomes that would be required as part of branding the business. I initially thought about the traditional role of an energy supplier, and produced an example postal bill, complete with a breakdown of the renewable energy sources that were used to generate your electricity for the bill period. This involved very simple typesetting and iconography. A big part of my pitch for the brand was the ability to change price plans every month to suit current usage. As a result the current plan is clearly stated in the top left of the bill:

As well as environmentally friendly, I wanted to make the brand consumer friendly. One way of doing this was to simplify the meter reading process and provide a more convenient way of comparing and archiving previous bills. I decided to create an app to serve both of these purposes:

On the left, the 'Your Balance' section shows the current status of you bill as well as your current price plan. The previous statements dropdown keeps a record of every bill listed on the account and indicates by colour whether it is paid or outstanding. 

On the right, a very simple text entry system allows consumers to read their own meters and submit them through the app on request, a more convenient service than doing so over the phone. 

Utilising these extra elements, I created a new set of submission boards to enter into the competition: