We spend nearly a whole day really refining what our studio should represent, the kind of work we want to take on and the kind of business we want to run. This process culminated in working on a studio manifesto to codify all of these ideas into one document. This gives us a strong basis to brand from, promote ourselves and create a confident business plan.
We were careful with the wording, changing phrases like:
1. We are image-based designers - This means that we have the ability to combine graphic design and illustration to provide a complete service for you.
to
1. We are image-based designers - Graphic Design and Illustration is our bread and butter.
This tone of voice is something we have spoken about at length, and something that we think will be important to the brand and the relationship we establish with our clients.
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