We had to make sure that the project was presented in a professional way. We were happy with the standard of polish on the animatio and wanted to make sure that we gave the same attention to the printed outcomes we had produced. The new digital printers are able to really capture the detail and colour in thus project that we wouldn't have been able to achieve last year. Photographing well was essential to capturing this. The clean, white background was chosen as an effect as it was reminiscent of the aesthetic of early xbox 360 ads. This was also enhanced with the use of a prop controller.
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