Whilst the interim crit with Elmwood was group-based, the feedback was primarily delivered by Steph from Elmwood as we pitched our boards and were given direct feedback, the rest of the group then pitched in with ideas for improvements. Here were the boards I talked through during the crit:
Steph liked the idea of the green energy supplier and using the plug motif to run through all of the brand. One suggestion was to create a visual guidelines for elements like bills and websites which connected modules using wires protruding from the logo. Another was to place the logo at the bottom of the page and uses a horizontal rule to act as a skirting board. This would give the plug a contextual positioning and reinforce the brand.
I was told that I should demonstrate practical outcomes and give an indication of how the consumer will interact with the brand e.g. through a website or paper bills and these should be included with the final submission.
This will be my focus for the remainder of the brief, I need to think of the actual context of the brand and demonstrate this in a more meaningful way.
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