Monday 2 December 2013

Hungry Sandwich Club // Studio Analysis

We aim to pick apart what studios that we have an affinity with. This will give a strong base to establish our own brand and business strategy:

1. Brosmind (Barcelona)
Illustrators and image based designers. They work over a huge range of media and are constantly looking for new opportunities to apply their illustrative style in unfamiliar territory. This always leaves them outside their comfort zone.

We like that they present themselves as characters. Clients are buying into their personalities and individualism, which is closely tied to the brand. This is an unusual approach for a studio, and definitely something we would be interested in exploring.

Description:
'Fresh and optimistic'
'combining fantasy and humour'

In ten years, they aim to exclusively work on personal projects.
They talk at design events and are really strong at presenting, combining lo-fi and surrealist aesthetics which contrasts their slick and polished work well.




2. Nous Vous (London)

Description:
"Nous Vous is a small and close-knit collective 
made up of three practitioners collaborating on 
graphic design work, illustration, exhibitions and 
other self-initiated projects. 

Image-making is central to our work. 

We've developed a bold, cohesive, graphic visual 
language suited to a range of applications in
print, digital and moving image. 

We apply our collaborative approach to a wide 
range of projects, working towards the most 
appropriate and exciting outcome for each brief 
and exploring new creative processes.

We're very much open to working with other 
design studios, artists, institutions and individuals"

Nous Vous work on a lot of community projects, and have received council funding to run workshops and build installations. While not something we would be interested in, we appreciate that this has been a great avenue of exposure for them. We want to find other ways of publicising our services. 

Like Brosmind, they are able to apply image-based design to a range of different projects, working in different media, scales and budgets but keeping their aesthetic in tact. It is worth noting that each of the members promotes their individual style and act as a collective. We would prefer to produce work as a company not as individuals. 



Hey Studio (Barcelona)

'Hey

We are a design studio based in Barcelona.
We mostly work in brand identity, illustration and editorial design.

We always wanted to have our own style, and we believe we have achieved it.
Geometry, color, direct typography. Let’s say purity. When we look back
over our work we feel it is consistent, but we usually prefer to look forward.

Our personal projects are almost as important as the commercial ones.
They let us explore, innovate, travel to other dimensions and meet nice people.

We are small. We like it that way because it lets us stay close to our clients,
be flexible and take care of every single detail at every step of the process.
We’re sure you have read that before somewhere else, but we mean it.
Work with us and you’ll see.'

We really like this personal description. Unlike NousVous you feel like it is engaging with you personally. It feels genuine and you get the impression that they believe what they are saying. 

We like working to the same visual principles as Hey, often stripping things back to simple shapes, strong colours and communicating clearly through flat graphics. Hey are internationally successful and have achieved so much for just 4 people. This is inspiring for us, as they have achieved their aims while remaining a small studio. 

We found a great interview with YCN magazine, in which they say:

What for you would be a dream project?
Regardless of the client, it would be a project that lets us grow and explore new ideas and concepts.
This is a great answer, and one that we totally agree with. 
Who is Hey Studio ? Tell us more about you.
Hey was founded in 2007. We do graphic design and illustration projects. I started Heywith my partner Tilman SolĂ© and then Ricardo Jorge joined the studio one year later.  The first years we worked for friends and personal projects. Then after two years we started to do more real projects for cultural clients, publishing houses and for an important NGO (Non-Governmental Organisations).
What’s your interest about illustration and graphic design ? When did you start ?
We like graphic design & Illustration and we like to mix it in almost all projects. Illustration is a powerful tool to communicate in graphic design. Two years after founded Hey we started to think about doing illustration. We sent our little illustration portfolio to Monocleand they trusted us. Monocle is a very important magazine it’s like an open window to potential clients



Leeds Locals:

- Passport -

Passport is a young and independent design bureau founded by Jonathan Finch & Rosalind Stoughton, based in Leeds.

Certain destinations and international design culture have informed and influenced our practice which is centred around print-based design for branding, identity and publications.

Please feel free to get in touch to find out more about what services we offer and how we could benefit from working together.



Our services include:

Branding
Creative Direction
Editorial Design
Identity
Packaging
Print Design
Promotion
Publications
Typography
Web Design

Passport use a number of techniques to position themselves as high-class designers with a clean, posh aesthetic. Firstly, the service they provide to clients is very clear from the website and there are multiple high-quality examples of full brand treatment. Their own branding very much reflects the type of work they attract. The website is just as clean, with a high attention to detail that presents them in the most professional light possible. 

For us, Passport are not competitors as they have a very different visual style and interests to us. We will hope to attract a different type of client. In order to embed ourselves successfully in the Leeds creative scene, we need to differentiate ourselves from other Leeds-based design studios. We think that we could have a complimentary skillset to these types of studios, 




Lord Whitney:

They focus on set design, art direction and prop making. While not graphic designers, they have established themselves as the go-to people for dressing spaces in Leeds. They could be an ally in the future as they are able to bring designs into the physical world, which could be great for events, exhibitions etc. For Jack Hudson, they were able to create amazing photographic adaptations of his style. This kind of aesthetic would definitely be something that interests us. 




Prints of Thieves:

Description:

Prints of Thieves is a custom screen print service based in Leeds, UK. We specialise in gig posters and art prints but can also print a range of products including business cards, wedding stationary and tote bags. Our prints are produced individually by hand using environmentally friendly, water-based inks.

The Prints of Thieves workshop was set up in October 2012 by Tommy Davidson. Tommy is an illustrator and musician with a passion for the screen print process. The aim of the workshop is to offer a quality service to others at an affordable rate.

They could be a valuable contact for us in terms of printing work in the future, when college facilities are no longer available to us. 



























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