Wednesday 5 February 2014

Colours May Vary // Brief



Background:
For Leeds Print Festival, we produced a self-promotional poster which was sold cheaply at the event. One of these was bought by Becky from Colours May Vary, who sent us an email the next week regarding a window display with a similar aesthetic. 

Concise Brief:
Design, produce and install a colourful vinyl window display for an independent bookshop in the centre of Leeds.

Brief:
To design, produce and install a large window display for the Colours May Vary bookshop in Leeds city centre.The design must cover two street-facing windows and work with the existing vinyl signage. It must be bright and colourful, preferably using a similar illustration style to our promo flyer. The design should be minimal, allowing people to see in and out of the shop without covering too much of the window. 

Concept:
Expand the promo illustration to a family of personified sandwiches with distinct characteristics. Separate these into 6 layers of colour vinyl for install. 

Tone of Voice:
Fun
Bright
Welcoming

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