Monday 3 February 2014

Nescafe Azera // Painting the boxes and labelling


This is the effect we wanted for the packaging, where the cylindrical box would be coloured at a diagonal from top to bottom to allow for interesting stacking patterns. The only was we could think of efficiently doing this was to paint them, as vinyl would warp on the curve and would hide the textured recycled board instead of enhancing it. We were not sure how well painting would look, especially as we needed the mock-ups to be strong enough to photograph. We ordered 8 boxes incase of mistakes and printed enough label for each of them. The final colour we settled for was an aquamarine blue to complement the azera orange tone. 

After buying a small roller, some acrylic paint and masking tape, we got to work. We were told to be careful not to rip the material when masking off areas, so had to 'detack' the tape to reduce its stickiness. We carefully measure and marked out the top and bottom of each diagonal and used the tape to mask off unwanted areas. Using binder from the print room to make sure we had enough of a consistant batch we painted every box and applied the printed labels. 




We were surprised at how well this effect worked and apart from a few places where the masking tape did tear some paint, we got really good results that should photograph really well. 


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