I felt that this was a fantastic project, as it really challenged me to learn new skills within a tight deadline. I had very little experience with either vinyl or video before this project and they are definitely processes that I would love to use again as a result. It was great to leave the studio for this project and engage with real people and physically install the work ourselves. This sparked conversation with those in and outside the shop and allowed us to meet people we never normally would. This ties in with the course ideology that real life is better than graphic design, and being able to work in a public space was exciting and very different to my usual way of working.
We were worried about the outcomes and spent a long portion of the brief on preparation as a result of our inexperience. I have learned through this project that you shouldn't be afraid to take on a challenge as we got more enjoyment from this process than many others this year because we could approach it as amateurs and learn on the job. I found it really gratifying to have work displayed in a public place, and it was great to know that people will be walking past it every day and that it is always promoting us. We tried hard to make sure the documentation of this project was to a really high standard as the photos and video will have a wider visibility than the window will. I was satisfied that, even though the deadline was short, we were able to achieve a lot in the time and managed to exceed the client's expectations.
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