Brief 3: Brudenell 100

Background:
Brudenell Social Club is a social club in the Hyde Park area of Leeds. It is best known as live music venue. The Brudenell was formed as a 'gentleman's social and recreational club' in 1913, used primarily to host cabaret and bingo. 

Nathan Clarke - Owner:
“The DIY music scene in Leeds has come from this place,  the DIY ethics. We have a band practice room here in the back, bands store their gear. There’s all sorts of connections. We support events like the SXSW showcase to help bands succeed out there [at the SXSW festival], and community charities like Green Streets, as well as putting on charity gigs [most recently for Haiti], and supporting local designers and artists. 

“With other venues, you walk in to watch a gig and walk back out afterwards. You might socialise there too, but it’s not a creative outlet, it doesn’t go beyond that. And I think that’s what this place does. It’s not me or anyone else, there’s a group of people that concentrate here”. 

It is separated into 3 distinct rooms, the gig room, the games room and the bar. 

Concise Brief:
Design and produce a 3 minute animation to commemorate 100 years of Brudenell's history. It should celebrate the character of the venue as well as the bands that have played there over the years. 

Brief:
Brudenell is beloved by Leeds residents. As part of their 100 year anniversary celebrations, they are putting on exclusive gigs and celebrations. Research and investigate what fans love about the venue and turn this into a 5 minute animation that can be send out as promotion by the venue. It should celebrate the character of the venue, and it's importance to the Leeds community, as well as highlighting the vast range of bands that have played there over the years. 

Concept:
There are many things that Brudenell is known for, including:
Booking Excellent bands across a range of genres
Great sound, stage and lighting. 
Supporting local and specialist breweries - a strong presence in the craft ale revival
Excellent pool facilities
Shows a range of sports with good TV coverage
Having a relaxed, mixed social environment.

Deliverables:
A 5 minute  720p animated video with sound

Tone of voice:
Fun, Loud and Celebratory 

Target Audience:
Regulars, ex-regulars and infrequent visitors of the social club. The largest group within this will be students but it should cater for the diverse range of visitors at the Brudenell.