Jaypee // Pitch Boards

We were keen to pitch for the window space of the room as we felt that we needed to build this area of our portfolio with more window vinyl projects. For our pitch, we brainstormed some ideas of what could be done with space. As part of our pitch, we included some references of the type of approach we would take with our illustration:

We liked the simple shapes and variation in this Nous Vous window display. Matt vinyl looks great against the shiny glass and they have done a lot with only one colour.

Dan Woodger is very good at creating personifications of inanimate objects and creating large scenes of interacting characters. The theme we are proposing is 'tools of the trade', so we would be looking to bring everyday tools of the deisgner to life in the same kind of way.



In terms of illustration style for this, we want to keep the construction very simple and geometric. This is something Hey Studio are exceptionally good at.



After listing some ideas for characters, Andy drafted up some quick sketches to include in our pitch.



Which we included in mock-up form within our boards.



Here were the pitch boards we submitted. We were chosen along with Natalie, Tanni, Hannah and Josh to complete the mural and we were given the window space to apply our vinyl display. We had chosen the colours orange and purple to match the new seats in the corridor.