Neascafe Azera YCN // Photoshoot

Sam organised a photoshoot of the packaging, using coffee granules as a prop and cut carboard to mimic the mechanism that would be in the final product. I was really pleased with how these came out and think they do a great job of showing off both the product innovation and the simple packaging we have produced to support it.

It was a good plan to have produced so many mock-ups of the product as it meant that we could get some fantastic group shots and demonstrate how they would stack on the shelf. We cut a simple mock mechanism using two pieces of corrugated cardboard to simulate the speration of the coffee into segments. This photographed really well and is great at visually explaining our ideas, which will prove useful when we put submission boards together.