North Bar Leeds Mencap // Brief

Apprentice Challenge Brief (Collaboration with Andy Foster)

Background:
This is the first year of Leeds Mencap Apprentice challenge, in which teams are given £50 and need to convert this amount into as much money as possible for the charity. We were asked to work with Duke Studios and North Bar as a team to design, produce and sell a one-off run of collectable coasters to reach an aim of raising £1300 for the charity.

Brief:
Design a set of 4 collectable beer mats to be sold across the North Bar chain of pubs in Leeds. These will be laser cut by Duke Studios onto kraft board and distributed in a volume of 2700. The design needs to be simple as it will be produced in high volume and should be quick to laser cut, minimising the detail as much as possible. The design should not reference beer as may be sold outside of the bar environment. A consistent theme should run across the set to encourage people to buy all 4.

Audience:
North Bar attracts a lot of craft beer drinkers as it stocks a huge number of microbreweries and independently brewed drinks. Drinks tend to be higher priced than other venues and so visitors are likely to have disposable income to spend on the beer mats.

Tone:
Eye Catching Collectable Simple