As the book hadn't been put into production yet, I couldn't use stop-motion as a method of answering the brief. Becuase of this, I knew that I would be using After Effects to create the animation. The benefit of this is that I can extract artwork from the pages of the book and manipulate the scenery/characters to bring life to certain sections and characters, manipulate the typography and control which pages are presented and which are not. It also means that I don't necessarily have to present the pages in order if it doesn't fit the pacing.
With this in mind, I brainstormed a few different approaches that I could use to present the book.
The artwork is strong enough that it could be presented on it's own. I could create a introduction to world of the book by panning in and around the scenes in the book, animating characters, objects and animals subtly to replicate the actions of the page e.g slowly panning in on the forest as the bears peek out from behind the trees.
However, I also felt that it was important to be clear that this was a physical book, and I favoured the trailers that made you want to pick up and read them yourself. To do this, it would be necessary to create the surround of the book and even use a page turn effect to build on this. The could also be a lot of opportunities to consider how a page is framed, as After Effects can allow you to zoom and pan around. Another idea was to capitalise on the circular story of the book (the first page is also the last) and have the trailer do the same and end as it began.
As the book is about counting, It could also be beneficial to highlight this educational aspect as it is a key selling feature. As there is a page for every number up to 100, a good way of doing this could be to speed through them all within the 30 second trailer. The trade off is that this has the potential to spoil too much of the book.
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