We decided that the best way to present our design would be to do the majority of the photography in a natural bar setting. After reprinting the back-label on an opaque stock, we set about finding a venue. We chose the social as it is a bright, modern space which would give context to our work. I was really pleased with the quality of the photographs, loads of natural light meant that we had to do very little post editing to get everything looking its best.
The owner gave us some feedback on the product, saying that he liked the idea and that it could have the potential to be picked up by a major brewery as a special edition or limited run. He did say however that it wouldn't be viable for a permanent or large-run of drinks, as the cost of producing it with conventional labelling methods would be prohibitively high.
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