Open Garage // Packaging

From our research in the first week, we found the two-bottle beer packaging to be an exciting format and one one that would work on the kind of distribution scale that open garage operates on. We had a clear focus on making the packaging functional, low-cost and easy to construct for future runs of beer.

Packaging prototype

Features - A one-piece mountboard construction, hand space and a belly band to secure the beers. 

We had the idea of putting nose and mouth stickers on the sides of the pack and facing bottles.

We experimented with using polypropylene which was a more attractive material, but found that it lacked the rigidity that was needed to 'pinch'  the bottles and prevent them from slipping in transit.

We wanted to keep the packaging decoration very stripped back, allowing the sticker illustrations on the belly band and the large brand stickers stand out. 

After printing:

Final Construction

Face made on side of bottle

We found that the labels we had printed for the back did not have a wide enough tab to stay stuck to the bottle and would have to be reprinted on Monday. We also found the transparent sticker paper allowed bubbles to form underneath it giving the product a poor quality of finish. 

We were really happy with the quality of the beer mats printed onto mountboard. The weight and texture is spot-on for what we were trying to achieve. We have been told about a machine at vernon street that can cut rounded corners which we will use next week to finish these off.