Whilst Andy worked on producing the sticker packs for each of the bottles, I produced the back labels. After looking at some existing examples, we had decided that we needed a description of the brewery and the drink, information on alcohol content and volume as well as the relevant icons. We also needed to draw attention to the sticker pack which would be housed behind it.
This label would be printed on transparent sticker paper and placed over the folder sticker book and secured to the bottle. A small round tab would be used hold it in place.
Andy produced the print-ready sticker books, which condensed as many stickers into the small format of the beer label.
To reinforce the brand, we designed beer mats using the design from
individual sticker graphics.
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