Sunday 9 March 2014

Open Garage // Animation

To demonstrate the concept behind our construct-a-face beer label, we decided to produce a short animation. We felt that animation is great way to capture fun and connect the stickers to the brand in a way that photographs and video wouldn't be able to capture as well.

Part 1 - We show the bottle with just the initial eye stickers and have other accessories fly in and stick to the bottle. After a fun face is made, the bottle rotates to show the back label and disappears


Next the Open Garage Logo moves into frame, and after a pause loads of stickers fly in from off-screen and surround the logo. Everything fades to blue. 




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