In order to send over our work on the Pledge site to the company themselves, we took our initial pitch boards and created a website that would display the features in a simpler format:
We started with a really direct and straightforward introduction building on language used by the company now and highlighting the core strength of what a reimagined PledgeMusic could be.
Next we introduce the new format for displaying projects that we call the Pledge Card. It was important to introduce this concept early on as variations of it run through the whole of the new site and it forms the backbone of the redesign, giving a uniform look for the display of information across the site which did not exist before and introducing a much needed call-to-arms 'pledge' button that users can recognise throughout, reducing the number of clicks to create a conversion from a user.
Here we demonstrate the variable home page formats, something which we felt was desperately needed to feature particularly high-profile artists which are not celebrated in any way by the current format. The video box is particularly important to our project as it allows the artist's journey to become the focus of the site and not the rewards, something which our design sprint revealed to be one of the strongest differentiators between pledge and its competitors. By putting the actual video with the artist telling their story on the homepage instead of just the photograph, the first interaction that a user has with the Pledge project can be more personal, direct and more likely to convert.
One of the biggest issues that we identified with the project page was a complicated video box. Considering how vital it is to every project we needed to make 4 element really immediate: The number of pledgers, how long the project has left, it's progress towards target and finally the pledge action button. By removing the clutter, icons and giving space for the video to breathe on the page were able to simplify the project page and once again let the artist speak for themselves.
One of the most important changes we made to the original site was by removing the kickstarter-style sidebar and using an expandable card format which flip left and right to reveal multiple content (images, text, video) in a much simpler way. Another important change was to highlight by colour which rewards were exclusive to pledge, something which creates excitement around the service itself and encourages more artists to create exclusive content for their campaigns, something that is mutually beneficial to artists, pledge and fans.
Finally, we save one of our strongest features until the end of the presentation. The biggest new feature that we developed in the design sprint was in response to the separation of separate posts by the artist during the campaign. This blog format didn't celebrate the artists progression and journey as a whole, instead focussing on individual updates. We wanted to move all of these updates and milestones into one section which would allow users to scrub through everything that has been posted from the very start of the project to the present, with key points indicated by a marker along the timeline. We felt that this would be best a good way to end the pitch as it ties the journey theme of our redesign with the general UI designs and leaves a strong impression of the core values of the design.
After the pitch, we included the interactive prototype we had create using the Marvel service, which ties together prototype images with transitions to give a better approximation of what the final experience will be like.
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