Foodpreneur // Points of reference

We sat down with the client and discussed a visual direction for the brand. These are examples of contextual references that were agreed. It was discussed that the brand should make use of clean typography and use supporting imagery to provide a friendly tone and character. The client liked subtle use of colour and favoured design that used simple shapes and constructions to create brand elements. 

We really liked the way that this simple, angular logo was contrasted with the looser coloured shapes. 

This project made really subtle use of colour and line to create an approachable brand

The simple, unordered shapes also made the brand look playful and inventive. This is the kind of approach we would be looking to take with this brief. 

Again, really simple typography is used for the logo, and looser, coloured illustrations have been used to give the brand it's flavour. 

This branding for open studio used subtle manipulation of the typography and used the salmon pink as a highlight colour to contrast the black and white core elements. 

This was our favorite example, as the simple characters fit the brand name so well and the one colour approach suits the outline stye of illustration.