Foodpreneurs // Brief

Brief - Collaboration with Andy Foster

Background:

Food& and NortherStrEats are putting together an all day workshop at Belgrave Music Hall for new street food startups and people interested in starting up a street food business. The day will cover everything they need to know, from the legal, health and safety side right through to the creative, branding, promo side. Speakers will include various high profile street food traders and marketing coaches. There’ll be a networking event in held the evening afterwards.

Brief:

Create a brand identity for ‘Foodpreneurs’, a day workshop for people interesting in starting street food businesses. The brand should be modern, using clean typography, but reflect the human side of the business which is supportive, friendly and welcoming. Street food comes in a huge number of different varieties and future events may focus on other areas. Indicate how the brand could also be applied to other industry events. 

Audience:

Foodies, existing street food owners and new entrepreneurs. 

Tone: 

Professional

Friendly

Modern

This is a live brief set by Ross from Food&. This is an exciting brief for me as it is open enough to do something exciting and different, but the audience is specific enough that real focus can be given to . I haven't taken on a lot of branding briefs this year, so it should be a good project to demonstrate core Graphic Design skills and help to strengthen this area of my portfolio. It is also a great opportunity to be able develop a brand for a local event, as this could help to establish some contacts in the street food industry.