Foodpreneurs // Development

After we had established the two design elements, we had to develop the final composition of the icons. We felt that it was important to give consideration to way that the colours were mixed. We liked the arrangement of changing colours by row, but felt that it is was much more visually interesting to mix the colours icon by icon:

We played around with moving the type to different parts of the grid, and found that it worked best when it sat above the icon grid.

We knew that the brand could be used at lots of different scales and formats, across print and digital. To make this format adapatable, andy worked on creating a grid structure that would avoid colour clashes and obvious duplication. 

Applied on a huge scale: