We were both keen on representing the variety of offerings available in street food through simple and varied iconography that could be used to create a dynamic brand suitable for the venue and audience. While I worked on the typography for the brand, Andy had research into icon grids and absolute geometric contructions. He found that by developing an icon grid, designers had a basis that ensured that designs could have visual consistency across a range of icons. We wanted to carry this level of sophistication and professionalism to our project and so Andy developed a icon grid and illustration style that we could use to produce our food icons.
This was the illustration style we chose to use for the icon set. Andy made initial icons and began to expand and develop the range to make them as visually consistent as possible.
After I had finalised the typography I helped Andy by producing icons for the set in the same style.
Here is some of my development:
These were the icons I contributed to the final set:
Combined we created a 36 icon set for the brand:
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