Hungry Sandwich Club

We were not happy with the business cards we had printed in college, and had always intended them to be a temporary solution. In preparation for final show and life after college, we visited Nick aka The Print Project to look at some examples and discuss what we should do with our final business cards. Andy has had a placement with Nick so was familiar with the process and workshop. Nick explained what he does and showed us the equipment. We then looked at loads of previous cards he had printed using various stocks, inks and processes, which I found fascinating.

We discussed what would be possible, and we really liked the idea of using a split fountain to achieve a gradient on our logo. We picked a stock, weight and the colours we used and sent this over to Nick. In order to ensure that we didn't make any mistakes on an expensive order, we printed off different sizes of the front and back of the card to see how they compare in print. We quickly identified the sizes that we wanted for each and were glad to have gone through this step as we selected sizes that were considerably smaller than we had chosen on screen.

This exercise was so important for me as it became clear that what I had thought looked a good size on screen looked way too big in print. Without actually printing them off we would have end up with a much worse results and it would have been a very costly mistake. 

Desired effect from the split fountain

final artwork sent to be made as a polymer plate.