We needed to produce brand guidelines to accompany the final range of identities, this would outline how different place names and venues would be applied to the core brand in the future. In giving the brand the flexibility to expand, we also needed to make sure that the brand would be used faithfully by defining colour, typography and usage.
While these would primarily sent out as a pdf we have stuck to a standard A-size to ensure that it can be easily printed in the future. We purposely kept these documents as simple as possible to provide clear information
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