Philosophy// Submission Boards and Evaluation

This has been an interesting project for me. It is my third completed brief of the year and has used very different working processes to the other two. I decided to work with Hannah as she is skilled in hand-lettering and I wanted to experiment with combining this technique with motion graphics to produce something different to either of our usual work. I enjoyed this brief, and appreciated that by adopting a subject that neither of us had much prior knowledge on, we were able to start from the perspective of a beginner and actually learn about a topic outside of design. The skill here was using design to communicate difficult concepts in an appropriate and simple way. We took a long time experimenting with mark-making techniques that would create the right tone and effect when projected. This was a new approach to working for me as I don’t often get to work hands on within a brief. For the animation, we decided to make the aesthetics as stripped back and minimal as possible. This created a much stronger outcome and fit the tone of curiosity and wonder in the original book. This is also the first brief that I have had to use the college sound booth to record a voiceover, and I felt like this detail also made a huge difference to the final animations. 

North Bar // Submission Boards

Hungry Sandwich Club // Submission Boards

Here are my individual submission boards for the project:

Nescafe Azera // Submission boards

Here are my submission boards for the project:

Foodpreneurs // Submission Boards

Dialogue // Evaluation and Submission Boards

The brief itself was very straightforward, and I treated it as a day brief, keeping both of the submissions simple and print-focussed. My work was paired with a French designer I was unfamiliar with, and it was great to be introduced to their work in this way. For my entry, I knew that the brief was loose and I wanted to take the opportunity to make something slightly experimental that would translate well to print. Using old geometric design software that I had at school instead of the Illustrator I was familiar with created unusual shapes and patterns, and I was able to make an optical illusion which created different tones through the overlaying of shapes. I was glad to also have had a small hand in the event by helping to produce the website.  It was great to see the whole class rallying behind Nathan and Eve’s event, and the best part of the process was seeing everyone’s submissions on the night and trying to recognise who had done what.

100 Bears // Submission Boards